Think about it. When was the last time you went to a website and were wowed by the graphics and navigation, but you had no idea what the business was about? Perhaps you already knew because it was a friend of yours, but after reading the content, you were left with a sinking feeling in your stomach.

The written word matters! The words are what will get you the sale, but I think that peope have forgotten that piece. So many people are writing what they think is effective copy and yet, it is not effective for the web. From the tagline to the contact me page, there is a lot of strategy in what you say, how you say it and where it goes on the page.

Food for Thought:

• You only have one chance to make a 1st impression.
• Just because it makes sense to you, doesn't mean it will make sense to everyone else.

Happy writing!